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You may think that my previous statement is "too old school" [USER=3505]@craigh[/USER], but the fact remains that most dealer principals and management teams want no part of "Digital Retailing" (yet). They will be dragged kicking and screaming into the future by companies like Carvana. But for now, the answer is a resounding "NO".Successful dealer websites really only have one main purpose today, and the purpose isn't LeadGen, it's driving traffic to the showroom floor. "Just Get Em In."The move to consumers starting the buying process online will be the biggest disruption the industry has ever seen.And you thought Internet shopping was disruptive...
You may think that my previous statement is "too old school" [USER=3505]@craigh[/USER], but the fact remains that most dealer principals and management teams want no part of "Digital Retailing" (yet). They will be dragged kicking and screaming into the future by companies like Carvana. But for now, the answer is a resounding "NO".
Successful dealer websites really only have one main purpose today, and the purpose isn't LeadGen, it's driving traffic to the showroom floor. "Just Get Em In."
The move to consumers starting the buying process online will be the biggest disruption the industry has ever seen.
And you thought Internet shopping was disruptive...