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An Uncle Joe thought for the day...If you're an expert in the automotive retail marketplace & you're looking to improve yourself, consider letting go of your accomplishments & exploring your weaknesses. How do you do this? Answer this question: "What does a productive shopping visit look like?"Most ppl will answer this from their 'happy place' (i.e. their place of authority). Those who dare to break new ground will observe the question is too vague. They'll follow up by asking "Productive? From who's perspective... the shopper or the dealer? While on the Internet or in the Store?" The answer is all 4 have unique needs. All 4 need to be researched and understood.If you master all 4 of these conditions and you can speak to each of these with confidence, then, you're ready to tie all 4 observations together into a single view. BONUS!... when a new idea comes, you'll intuitively know how it impacts the entire eco-system.
An Uncle Joe thought for the day...
If you're an expert in the automotive retail marketplace & you're looking to improve yourself, consider letting go of your accomplishments & exploring your weaknesses.
How do you do this? Answer this question: "What does a productive shopping visit look like?"
Most ppl will answer this from their 'happy place' (i.e. their place of authority). Those who dare to break new ground will observe the question is too vague. They'll follow up by asking "Productive? From who's perspective... the shopper or the dealer? While on the Internet or in the Store?"
The answer is all 4 have unique needs. All 4 need to be researched and understood.
If you master all 4 of these conditions and you can speak to each of these with confidence, then, you're ready to tie all 4 observations together into a single view. BONUS!... when a new idea comes, you'll intuitively know how it impacts the entire eco-system.
