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I see and yes there are plenty of website components that bog down a site and a combination of large components can greatly hurt a site (they're definitely out there and I've even supported them due to dealer insistence). Don't get me wrong, I think chat is an absolute requirement and I had the texting idea (as you guys probably did) far before those guys at Edmunds' Hackomotive, it's just dealers need to be careful where these are placed and how they behave. At the end of the day, yeah do what works, it just needs to be monitored. Easier said than done and at times one can overthink this stuff (it happens to me).