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We have played with this.

We added a mobile-only toolbar to the bottom of all pages, which can optionally contain "click to text", "click to call", etc.

Most dealers don't have the text option turned on because they don't have a single number that can accept text messages and manage them properly. The link is nothing special either, it's just a SMS html link, so it is handled differently by different phones.


I don't have firm numbers on it, but when we reviewed with those that used it I was surprised by how few messages they got. Up here in Canada people seem very hesitant to use text messaging for business and companies are paranoid they'll get slapped if they text customers illegally.