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We text with our customers.  Everyone uses their own cell phone number which is on their business cards as well as our website.  In hindsight, I wish I had set it up a little bit different.

If I could go back, I would set up Google Voice numbers for everyone.  This way, I would have control of the number.  As it stands now, many of my customers have a salesperson's personal cell phone number as the dealerships primary number.  Simply put, if a salesperson leaves to go sell cars at another dealership......well, you know.

In my opinion, stupid mistake on my part.