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Twilio does SMS, MMS and even calls now.

We built our dealerships a tool on top of this platform that allows them to each have a dedicated SMS number, a mobile website to reply, contact books, etc. The whole thing is controlled by the dealership for the future, can integrate with the CMS, etc. This way they can use their phones, have a dedicated number, MMS, SMS, etc.. but we own the phone number and the contacts and the contact logs. We can also correlate those DMS numbers with the ones from the CRM to ensure that activities are tracked against that customer.