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The laws in Canada are extremely strict on this. We have to have a signed document for all email communication (we're in the grey area now, officially comes into effect in approximately 2 years), SMS, etc - anything that is a promotion or has pricing in it. We can do service updates or answer questions, but as soon as it's a promotion we must have that piece of paper signed, archived and digitally archived.


That said, even they claim they accept verbal consent.

http://fightspam.gc.ca/eic/site/030.nsf/eng/00304.html#q2