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I disagree. I think it needs to be taken a step further. I would want either the customer to text me first or my first message to that customer should be "This is Emily Moore from Fitzgerald Auto Mall in Chambersburg, may I communicate with you via text?" And get a deliberate answer on whether or not you can proceed. Also, unless there is an actual process for a customer to opt-out from their  texting device, then I would be cautious. They need to be able to text "stop", "cancel", or similar and have either the texting app or CRM automatically disable further contact. There are plenty of people out there looking for a reason to sue (and plenty of lawsuits to prove it).