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[USER=5735]@hondadealer[/USER] (Greg Churchill) is a pro at this. Under his leadership, Greg's dealers has been executing on this strategy for more than 3 years with very consistent results. All of the suggestions are sound advice.To this I would add, fish where the fish are. Vehicle Acquisition Network has observed a shift of private sellers from platforms that offer little to no transparency (such as Craigslist) to platforms that allow the buyers and sellers two-way visibility (like Facebook Marketplace). Adopt a process to engage with consumers where they are.This can be a bit tedious since Facebook Marketplace does not permit filtering to just consumers. It can be done, but requires some additional effort and organization. As Greg indicated, we have created technology to help dealers accomplish this and have also made buying from Facebook Marketplace more efficient.
[USER=5735]@hondadealer[/USER] (Greg Churchill) is a pro at this. Under his leadership, Greg's dealers has been executing on this strategy for more than 3 years with very consistent results. All of the suggestions are sound advice.
To this I would add, fish where the fish are. Vehicle Acquisition Network has observed a shift of private sellers from platforms that offer little to no transparency (such as Craigslist) to platforms that allow the buyers and sellers two-way visibility (like Facebook Marketplace). Adopt a process to engage with consumers where they are.
This can be a bit tedious since Facebook Marketplace does not permit filtering to just consumers. It can be done, but requires some additional effort and organization. As Greg indicated, we have created technology to help dealers accomplish this and have also made buying from Facebook Marketplace more efficient.