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It hit me the other day that in all of those efforts in the past that I JOKED about and all of the things that we have done to try to acquire cars is that we have always taken a digital approach to it. So I wondered if maybe going to a place we have never gone with it might have different results. We don't do any "traditional" advertising for anything, so we broke it off old school and ran a small $1,000 radio ad. BOOM!