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TLDR, admittedly.Is brand name a thing of the past? No.Shoe brands, for example, are stuck with based on comfort and style. I can't get a pair of Cole Haans to fit ever. However, Johnston Murphy and Allen Edmonds are usually good enough for my feet that I can buy them online without trying them on. When it comes to loafers, wingtips, etc, style is out the window.And that seems to be the case for a lot of cars too. Let's face it, the differences in pickup truck styling mostly revolve around how big the logo in the grill is. Ever since Audi employed Italian designers all cars are starting to look just as good. I caught myself getting excited about a Kia the other day As someone who cut his sales teeth at a Hyundai, Isuzu, VW store I can assure you that people will always pay more and rule-out some features to buy a brand name they trust... Toyota and Honda were the toughest competition back then.
TLDR, admittedly.
Is brand name a thing of the past? No.
Shoe brands, for example, are stuck with based on comfort and style. I can't get a pair of Cole Haans to fit ever. However, Johnston Murphy and Allen Edmonds are usually good enough for my feet that I can buy them online without trying them on. When it comes to loafers, wingtips, etc, style is out the window.
And that seems to be the case for a lot of cars too. Let's face it, the differences in pickup truck styling mostly revolve around how big the logo in the grill is. Ever since Audi employed Italian designers all cars are starting to look just as good. I caught myself getting excited about a Kia the other day
As someone who cut his sales teeth at a Hyundai, Isuzu, VW store I can assure you that people will always pay more and rule-out some features to buy a brand name they trust... Toyota and Honda were the toughest competition back then.
