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Super interesting discussion!


It could be argued that tech + ease + convenience + perks will simply become the embodiments of a brand, and thus build loyalty from there.


If brands embrace tech and unfair advantages (per Lexus' preferred parking you mentioned - love this btw), their buyers will embrace the brand.


Just a take from a marketing guy. haha


Love this share though [USER=3]@Jeff Kershner[/USER]  thank you!


And 15% of  vehicles being purchased...staggering to think that's less than 15 years away.


My agency is affiliated with the autonomous vehicle network and the automotive centre of excellence ("top secret" tech testing lab) here in Canada and I can say...they are up to some biiiiig things.


The future is both exciting, unknown and scary all at the same time. And we're here for it!