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"what idiot would want a phone in their car?"

...said Dr Axelrod, my 1st Cell Phone Sale in 1985

I closed him with a killer WIFM.

If any product has a WIFM, they'll buy it. Will human assisted, self-driving cars have WIFMs that'll appeal to drivers? If so, that'll pave the way for fully robotic self-driving cars that'll have 100x more WIFMs.

*What's In It For Me?