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Disruption, seen thru the users eye, by decade.


1980's: A phone was in your house.

1990's: A phone was in your house and in your car

2000's: A phone was in your house and your pocket

2010's: You have a computer in your pocket that you can make calls on.

2015's: What's a house phone?


Parallels to today?


Today's cars are like a phone in your home (been around for generations)

Self-driving cars are like upgrading to a cellular phone in your car (it changed everything)

Robotic Self-driving cars are a smart phone is to a landline. (the same, but, two completely different UX's... and a LOT more money too!)


How long will it take? Not sure. It took 5 years for Apple's iPhone to kill BlackBerry. If I were to bet on it, I'd see today's product engineering wizards and the billions$$ to be made and all the players aiming at the same target... I'm taking the under bet.