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If a customer is truly in-market (submitted a lead they meant to submit) they don't care if you email or text them.  What they care about is having their questions answered.  I know a few dealers who have automated their lead response in a way that answers those questions and communicate back and forth with 80%+ of their leads via email.  SMS is just another avenue.  The phone is another… and the phone is much better for scheduling appointments.


Not trying to argue with you.  Just stating what I see.