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BDC is a four letter word in our group.

We call, text, and video every lead* at our top performing store. Other stores in the group don't and it shows. 15% vs. 5% close rate and they still don't get it. I had to implement at 15 call, 25 texts, and 5 personal videos a day - every day - for the month to qualify for any bonuses. Floor and Internet Sales included. Your get out of jail free card is 20 units. Taking a few $1,000 segment bonuses away and some got on the program.


it all goes to engagement. You have 4 days to get engagement after that you might as well just mark the lead dead and move on. I have data to show that long term follow up on any lead that has not replied to a video, call, text, or email within 4 days has less than a 10% chance of ever talking to you.


Long Term Follow up is dead and pointless.


*mostly