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Thank you John! But I respectfully disagree! Marking a lead lost after just 4 days of follow ups is not really consistent. Im sure you have a good turn around on your leads, but I can also assure you that there is food left on the table if the leads are only getting 4 days worth of follow up before marking them lost..

I do agree with  hammering every source of communications. Call, email, text, video, etc. But you and I both know that the average leads are getting ONE CALL. redundant emails. ONE TEXT. and if the customer never answers, that's it. Lead is thrown in the trash. Like you said, it all about engagement. And data shows that there is more engagement through sms. So why not have an automated consistent follow up sequence that can do the heavy lifting for you while the agents focus on engage leads. If given the opportunity, I'd love to hop on a call with you and show you exactly what I mean. I can tell you are a data driven person, and so am I! so let's talk!  :cool:  (y)