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We have found that dormant, inactive, or bad leads provide plenty of opportunities for more sales. On average, myautoIQ customers see 5% of their monthly sales coming from their dormant leads in the CRM. One of our Hyundai dealers in central PA sold 18 vehicles in May from dormant leads; this was 16% of their monthly sales. The real key is leveraging lead intelligence and retargeting these leads through automation.
