You left out the single most important thing...
Let’s say you’re spending $1,000 a month on a PPC campaign and getting 1 sale!
To double your income you could spend $2,000.00 next month and get two sales or you could increase your conversions by just 1% and get the extra sale that way.
One way doubles your budget the other leaves everything the same!
And Nothing Affects Conversions like Web Page SPEED!
Amazon said for every 100ms improvement in load times they saw a 1% increase in Sales.
There are a lot of ways to increase a website's conversions but … Nothing
Affects Conversions like Web Page SPEED!
- Amazon said for every 100ms improvement in load times they saw a 1% increase in Sales.
- Mobify said it was a 1.11% increase in Sales.
- Walmart said it was 2% per second improvement.
- Cook said it was a 7% increase in sales for every 850 milliseconds improvement.
And Google thought it was important enough to add a ranking penalty to their algorithm, penalizing sites that take more than 2.5 seconds to fully load.
Google will limit how often and how deep they crawl your website if its slow.
Crawl Budget: Google gives your website a "crawl budget", the number of pages that Googlebot will crawl within a given time period.
Crawl Rate: Googlebot has a crawl rate and if your website is slow Googlebot will reduce its crawl rate to avoid overloading your server.
Crawl Depth: Googlebot may also limit how many pages deep they crawl for slow websites.
Crawl Timeout: Googlebot has a crawl timeout, which is the maximum amount of time it will wait for a page to load. If your website is slow Googlebot may terminate the crawl process.
According to Google's web performance recommendations, a good target for FCP is to have it occur within 1 second or less.
This means that the first piece of visible content, such as text or images, should be displayed to the user within 1 second of them accessing the web page.
The average dealership website takes about 20 seconds to load.
