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Great thread Sean.IMO the most important VDP metric is the Lead Conversion Rate, i.e. Number of Email/Phone Leads per VDP view.Other "absolute" metrics such as SRP or VDP Unique Page Views are more indicators of how well your off-site marketing activities are performing (PPC campaigns, classified listings, etc) rather than how well your VDP itself is performing.The primary purpose of the dealer website is to bring online customers into your store, and the VDP is that gateway between online and physical store. It should be optimized to make it as easy as possible for the customer to get in contact with you.I still see so many VDPs with poor call-to-actions and poorly designed user experience (e.g. asking visitor to fill in a form with 10 fields if they want to enquire).
Great thread Sean.
IMO the most important VDP metric is the Lead Conversion Rate, i.e. Number of Email/Phone Leads per VDP view.
Other "absolute" metrics such as SRP or VDP Unique Page Views are more indicators of how well your off-site marketing activities are performing (PPC campaigns, classified listings, etc) rather than how well your VDP itself is performing.
The primary purpose of the dealer website is to bring online customers into your store, and the VDP is that gateway between online and physical store. It should be optimized to make it as easy as possible for the customer to get in contact with you.
I still see so many VDPs with poor call-to-actions and poorly designed user experience (e.g. asking visitor to fill in a form with 10 fields if they want to enquire).
