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Newest Dealer Refresh article on VDPs: The Most Important Page on Your WebsiteA big thing we're starting to look at with our PPC campaigns is our cost per VDP view. If you have 2 used campaigns and one is $10 per VDP view and the other is $3 per VDP view, then you're getting WAY more for your marketing dollars with the second campaign. It's turned into a great way to hold our marketing company accountable. Everybody says "well look at all this traffic!", but like Brian Pasch says, comparing your traffic to selling cars is like comparing the weather to selling cars.
Newest Dealer Refresh article on VDPs: The Most Important Page on Your Website
A big thing we're starting to look at with our PPC campaigns is our cost per VDP view. If you have 2 used campaigns and one is $10 per VDP view and the other is $3 per VDP view, then you're getting WAY more for your marketing dollars with the second campaign. It's turned into a great way to hold our marketing company accountable. Everybody says "well look at all this traffic!", but like Brian Pasch says, comparing your traffic to selling cars is like comparing the weather to selling cars.