Alex - I wish I could tie it to a clear call to action but I can't think of any possible way I could do that. The only thing would be our "sale" ending. Also, $3k is definitely not too high to be believable. We sometimes have vehicles that are $5-6k under NADA Retail, and we can prove this to our customers or they can see it themselves by clicking our "Compare to Market" button. Every dealership shows vehicles that are discounted by $1,000 or $2,000, you don't stand out from the crowd with a $1,200 discount. But do you have any good ideas on a feasible call to action to tie the countdown to?
Spencer - I edit the widget's date on the countdown website and then paste the new html code back onto my page. It only takes like 30 seconds. As far as a form conversion increase, I've only had it on my site since this past Monday, Dec. 16th, so it definitely hasn't been enough time. If I do compare Mon-Thurs of last week to Mon-Thurs of this week, we've gotten 10 more leads and there's been a 0.3% increase in our form submission rate, but I really can't attribute that to the countdown timer.
Joe - I definitely value your opinion... but I don't know if I agree with you. I bet my conversions go up, plus I'm currently working with Dealer.com to reduce a lot of the noise on the page to make it waaay simpler. You're right that less is more and the page is definitely too busy right now but the countdown timer is one of the things that needs to stay in my opinion. I'm trying to create urgency and the countdown timer is clean, easy to understand, and simple. But I'm all ears if you have some better ideas.
Thanks for the feedback guys!
