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One idea:


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Less CTAs and move the countdown timer to a very close proximity to the price.


Also, removed 0's from counter, chose CTA buttons with the highest avg conversion rate AND made sure they would compliment the count down theme.  Reduced sizes of CarFax and Autofair CPO to give CTA's a stronger signal for the eye (aka less competition).


In a perfect world, we'd have a unique 800 # for the VDPs with the countdown number too (to track countdown time ROI AND to listen to the calls to make sure they were productive)