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This is a big issue on sites like Cars.com and Craigslist where a customer can type anything they want as far as features go. And I believe the customers that put in specific options into their searches are further down their sales cycle and these are the customers you want your vehicles to show up to. Get the SRP to drive the VDP's. Here is a 5 minute video I just did that is shows live searches on cars.com and craigslist that show what dealers are doing wrongYour manufactures terms are costing you search results - YouTube
This is a big issue on sites like Cars.com and Craigslist where a customer can type anything they want as far as features go. And I believe the customers that put in specific options into their searches are further down their sales cycle and these are the customers you want your vehicles to show up to. Get the SRP to drive the VDP's. Here is a 5 minute video I just did that is shows live searches on cars.com and craigslist that show what dealers are doing wrong
Your manufactures terms are costing you search results - YouTube
