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It's tough because I think everybody can agree that our CTAs are stale and redundant and the same at every dealership, yet I haven't seen any worthwhile new ideas or solutions to this conundrum. Customers want price, so we give them ways to get pricing if we can get their info. When they call in they usually ask "is this car available?", so we give them a way to check the vehicle's availability. Every customer wants to know what their car is worth, so we give them ways to do that. Almost NOBODY clicks "Schedule Test Drive", but I think most dealers don't realize this. We need some new ideas here, and to be totally blunt, ideas that involve "removing all lead forms" are unfortunately waaay too forward-thinking to be taken seriously by any dealerships. What about this idea? What if you removed all your CTA buttons, and had just ONE form on your VDP. The form has typical "Name", "Email", "Phone", and then the last field says "I would like to..." and then there's a drop down menu with "Check Availability", "Get Sale Price", "Schedule Test Drive", "Make an Offer", "Get Pre-Approved", and whatever else might work. Here's a mock-up I made showing what I mean. What's your feedback on this?[ATTACH]1842[/ATTACH]
It's tough because I think everybody can agree that our CTAs are stale and redundant and the same at every dealership, yet I haven't seen any worthwhile new ideas or solutions to this conundrum. Customers want price, so we give them ways to get pricing if we can get their info. When they call in they usually ask "is this car available?", so we give them a way to check the vehicle's availability. Every customer wants to know what their car is worth, so we give them ways to do that. Almost NOBODY clicks "Schedule Test Drive", but I think most dealers don't realize this. We need some new ideas here, and to be totally blunt, ideas that involve "removing all lead forms" are unfortunately waaay too forward-thinking to be taken seriously by any dealerships.
What about this idea? What if you removed all your CTA buttons, and had just ONE form on your VDP. The form has typical "Name", "Email", "Phone", and then the last field says "I would like to..." and then there's a drop down menu with "Check Availability", "Get Sale Price", "Schedule Test Drive", "Make an Offer", "Get Pre-Approved", and whatever else might work. Here's a mock-up I made showing what I mean. What's your feedback on this?
[ATTACH]1842[/ATTACH]
