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Sean,


Consider adding a single entry lead gen form at the footer.  It rocks on my old site Used 2013 CADILLAC ATS For Sale Near Syracuse at the Used Car King | W22180


2 lead gen forms are:

[ATTACH]1843[/ATTACH]


[ATTACH]1844[/ATTACH]


The simple footer forms out performs the multiple choice form 2:1. This maybe because:


1). The CTAs on the multiple choice suck

2). The multiple choice form is too busy.

3). Form on the footer matches the shoppers place where the shopper is ready to convert.



 HTH

Joe


p.s. Another variable is my VDP model has giant pics, and I push the lead gen forms to below the fold.