Anyway we can stop talking about Bounce Rate, Time on Site, Pages/Sessions - They are somewhat meaningful in a broad sense of "meaningful", which broken down is nothing more than "meaningless" 
. (I think any dealer would take 1 page, 50% bounce rate, 45 sec time on site if it meant 10% conversion rate)...
We need to start talking about ROI, Cost Per Lead, Closing Rate from Sources, Actual Profit/Cost per Radius/Source/Medium, etc...
. These are the conversations we are having today with our dealer's and believe this is the reason why some have doubled their market share.
