I agree Jason! The key is creating ads that direct the "ad clicker" to a landing page that relates to what they clicked on. There is sooooo much $$$$ wasted on SEM.
Here is a case study where we collaborated with Dealer Authority. They generated the FB ads/traffic and we, DriveItNow, created the CTAs.
http://driveitnow.com/DIN_Case_Study_Jeff_Schmitt_Chevy.pdf
The results were crazy good and close rates are higher than any other lead source or website CTA they use.
Vendor collaboration is a beautiful thing and is good for the dealer, consumer, and the industry.
Happy New Year!
