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Mornin' Bill,


Chat transcript reads:


Heather Gordan says: I'm sorry I don't see any Toyota 4Runners in stock at the moment

Todd says: Well that's not good. I guess I'll try another dealer. Thanks


Heres how I see it:

Chat or no chat, the shopper is leaving. The dealer has ZERO 4Runners in stock.


This is a BUSINESS problem.  IMO, not only do you need to train your reps with word tracks to get around this business problem,  your chat vendor should already have a "zero inventory talk track" solution well defined in their internal processes.  I'd get on the phone and ask to speak to the chat manager of my account and hold them accountable.



More Insight:

95% of shoppers don't chat.  By reading he chat, we've got a highly unusual shopper that's chatted BEFORE looking for a 4Runner. This chat allows everyone to see what happens when your silent 4Runner shoppers find you have none in stock (they say to themselves "Well that's not good. I guess I'll try another dealer.")