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Jeff,I argue having/not having chats based on one conversation. Check your phone calls, emails, autoresponders, etc, would you shut those down? Plenty of those don't get answered correctly.The answers is no, you will not shut down your phones. You will work on the phone skills, email, and auto responders until they start to sound correct and working. You will fine tunes your sales team internally or hire someone like Jerry Thibeau and get better. But you will to shut down the phones.One poorly answered chat (or phone call, or email) makes no difference on a dealer's overall business, how we work to correct it the issue does.However I wanted to bring one important dynamic to the conversation and it is the equation of chat cost/dealer expectation. An equation that will play dramatically on technology vendors (specially websites and crm vendors) in the next few years ahead.
Jeff,
I argue having/not having chats based on one conversation. Check your phone calls, emails, autoresponders, etc, would you shut those down? Plenty of those don't get answered correctly.
The answers is no, you will not shut down your phones. You will work on the phone skills, email, and auto responders until they start to sound correct and working. You will fine tunes your sales team internally or hire someone like Jerry Thibeau and get better. But you will to shut down the phones.
One poorly answered chat (or phone call, or email) makes no difference on a dealer's overall business, how we work to correct it the issue does.
However I wanted to bring one important dynamic to the conversation and it is the equation of chat cost/dealer expectation. An equation that will play dramatically on technology vendors (specially websites and crm vendors) in the next few years ahead.
