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Big difference between chat and the rest is the majority of the consumers elect to engage in the chat tool because they can't find the answer to their question within the body of your website.  They're not saying "okay I'm ready to begin the hounding process with you Mr. Dealer" like they are when they submit a lead or pick up the phone.

If the people manning the chat are paid on getting a consumer's contact info for a conversion metric you are ticking some customers off who are not ready to engage that deeply.  Not to mention the predatory perception those damn floating chat boxes create.

Do you really gain or lose business having chat?

For the record, I think chat is a fantastic consumer engagement tool when implemented well.  I still haven't seen it implemented well in our industry.