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JK,


Perhaps we misunderstood the intent of you post.


It looked to me like "don't work, fire the vendor" and my point was in many of the digital related services dealers are getting nowadays the dealer needs to work on it and adapt it to the needs of that particular dealer. We are no longer selling "plug and play" canned radio commercials.


I also scream fault to the pricing culture stablished in the automotive industry (and surprised no one else jumped on this). When it comes to a service, the vendor adapts to the request of the client.

You want to pay $1,500/month for chat? We will hire people in the U.S. You want to pay $800/month? we will hire people in South Africa. You want to pay $399/month? We will hire convicts in India and pay their government (fictional figures to illustrate a point).

There is a broken system in this industry where dealers argue prices for the sake or arguing and I strongly believe chat (and websites) has been on the of the programs that took one of the worst beatings.