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Summarize some of the thoughts and conversation around the original questions and intent of this thread.


1. If you are going to outsource your chat during off hours, take the time to review transcrips and even shop a dealer using their service. You could be really nice and let the dealership know that you're doing this.


2. If you're already signed up with a chat service, and they are wasting your chat sessions during off hours, be sure to mystery  shop yourself and randomly review chat transcripts.


I had it set up where I would get a transcript of each chat session by email within minutes after the chat was completed. This could potentially slaughter your inbox if you're a big organization but for most dealerships it's very manageable.


3. Most agree that you're better off without chat vs allowing a potential client to have a bad chat experience - such as the example I shared.


The influence a bad chat experience has on a potential customer is one that's not good for business. You have one shot! And it's yours to loose. That shity chat experience the customer recieved when you're dealership website could have potentially blown a deal.