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Real Questions from chat transcripts:

• “Interested in an suv with good mpg”
• “we would also want to look into all new & used 3rd row seating SUV's”
• “is there any way to search just for 7 passenger vehicles?
• "what other models besides minivans and dodge journeys seat 7, the traverse is too pricey”
• “I am looking for not sure what kind of car but not too old,  around $12,000 if possible. In that type of ball park. Thank you.”

This is a simple business challenge. Chat vs No Chat.

• If you have no chat, what is the outcome (i.e. will they come back?).
  • -compare that to-
• If you have chat, what is the outcome (i.e. will they capture the lead, or, will come back?)

The chats above are "product-based chats", I consider these "lost sale reports".  Not only do they give you insight into your product mix, but also the weaknesses in your website design.