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My research found "product-based chats" = 45% of all chatsIf you read 100-200 of your store's chats, you'll find common themes of in the product questions. Here are my product chats, ranked by % share:complex query*: 52%locate product by $ or payment: 36%wants more details on car: 10%car has warranty?: 1%I consider #1 & #2 chats were due to a design FAIL of my website. #3 were perfect leads that required follow through.This was giant used car store (6,000 units a year), your store will have a unique profile (i.e. lack of new car pics drives chats higher). If you read a few hundred chat transcripts and "bucket-ize" them, you'll get deeper insights into your shoppers needs.In my case, Chat was 100% better than No Chat (because most product chats came from a poor search experience) .*i.e. a SUV with 3rd row and navi under $300 a month with $2000 down
My research found "product-based chats" = 45% of all chats
If you read 100-200 of your store's chats, you'll find common themes of in the product questions. Here are my product chats, ranked by % share:
I consider #1 & #2 chats were due to a design FAIL of my website. #3 were perfect leads that required follow through.
This was giant used car store (6,000 units a year), your store will have a unique profile (i.e. lack of new car pics drives chats higher). If you read a few hundred chat transcripts and "bucket-ize" them, you'll get deeper insights into your shoppers needs.
In my case, Chat was 100% better than No Chat (because most product chats came from a poor search experience) .
*i.e. a SUV with 3rd row and navi under $300 a month with $2000 down
