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You can do one price/no haggle and not cheapen your store. Why not let sales people focus on customer service and not be worried about trying to hold gross. But it is an entire process, I used to work for a one price store and all our units were marked on the lot and the sales people were trained how to explain it. We showed ACV on trades and we took the customer along on test drives for trades and let them sell us their trade. The way I look at it, I want the guy who would usually come in and beat the crap out of you, never come back for service and give you a bad CSI score to pay the same as the little old lady who comes in and pays your first pencil, uses your service dept for everything and loves you!