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This "fear of the deal" and "fear of the dealer" is an urban legend IMO. Fixing what's not broken is what almost killed JC Penny this year. JCP recruited a new CEO, Ron Johnson. He ran Apple's super successful retail stores. He brought the "spirit of Apple shopping experience" to JCP and the shoppers HATED IT"In early 2012, Johnson announced a major overhaul of the way JC Penney does business, with a new “fair and square” everyday low pricing scheme to replace the “fake prices” used commonly in the past. The idea sounded great—in theory. Didn’t everyone hate those “fake prices,” which were inflated only so that the inevitable discounts would seem tempting?"The 5 Big Mistakes That Led to Ron Johnson’s Ouster at JC Penney | TIME.comIt's easy to miss the forest because the trees are in the way.
This "fear of the deal" and "fear of the dealer" is an urban legend IMO.
Fixing what's not broken is what almost killed JC Penny this year.
JCP recruited a new CEO, Ron Johnson. He ran Apple's super successful retail stores. He brought the "spirit of Apple shopping experience" to JCP and the shoppers HATED IT
"In early 2012, Johnson announced a major overhaul of the way JC Penney does business, with a new “fair and square” everyday low pricing scheme to replace the “fake prices” used commonly in the past. The idea sounded great—in theory. Didn’t everyone hate those “fake prices,” which were inflated only so that the inevitable discounts would seem tempting?"
The 5 Big Mistakes That Led to Ron Johnson’s Ouster at JC Penney | TIME.com
It's easy to miss the forest because the trees are in the way.
