• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

I'm going to take a gamble and say that this price fixing concept will fall short of expectations (hahaha price fixing ;-).   Here's why:


I'm betting that many of the 300 dealers in the 'one week of one price' test because it's a great excuse to push it onto the sales staff and see the push back they'll get and see what happens to sales. A few of the 300 dealers will tell the Edmunds PR crew they were so happy with the results, they're going to price fixing (when in fact, they were going to one price anyways).  The Edmunds PR crew will spin it for weeks...


Next, "One price or lipstick on a pig?"  How many managers will let a shopper walk? Real one price requires lots of training and merchandising support and big brass balls. 


Nope.  This test is a PR stunt.