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Jeremy, you're missing the point here. This is a Edmons one week test trying to convince the world that one price is simply... One price.

As seen your replies, one price starts at the very top of the dealership and percolates down into the entire organization, right down to the cleanup team. The story here is wiil the Edmunds campaign be a real one price test or, is it lipstick on a pig?

 I say one price can't come from edmunds, it has to come from the inside the leadership at the store...  

Summary, the Edmunds test is lipstick on a pig.