Reply to thread

Had to comment on this. 

I have converted a Sales and Management team to Negotiation Free.  I must say I had never had to put so much effort into anything in my career.  12 months later I converted it back off NF and our gross went through the roof. 

First of all, I was sold on One Price/ Negotiation Free.  However it needs to be philosophical to start with and not a business strategy in order to really work long term. 

I found that where the failure lies is with consumer ignorance towards the concept. Under One Price 80% of your business will be people that get it, love the increased value of their experience and won't sell you out over as much as $500-$800 dollars.  These customers are really loyal as long as the experience remains the same or better.  The other 20% of your business with be from "converted" people and people that didn't really care to begin with but thought the price and figures were good. These customer's are a very small segment of the entire consumer base though.

The problem is, your pie is missing the low cost buyer and the all the customers that "loved" their visit, but Dealership Y gave them $500 more for their trade in.  The vast majority of consumers do not really get it, it is so easy for another Dealership to pinpoint individual greed factors of the customer, whether it is trade value, interest rates or price.  A NF/One Price Dealership can't do this or it will break the integrity of the whole system and it'll fall apart on them.

I have gone with hybrid of this and it gives the ability to have massive value to the consumer and the ability to wiggle when I need to.  I'm going to make every single deal I can!