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I'm not sure at all that "Negotiation Free" is the way to go - certainly not for most dealers. I do think radically reducing the amount of negotiation, both in terms of percentage of deals negotiated, and the size of the negotiated discounts makes perfect sense.This does require pricing cars "to market" and not starting your negotiation at MSRP. This dealer was able to transact 70% of his new car deals at his asking price while increasing volume and PVR.[MEDIA=youtube]Q1odfRG2ZQ0[/MEDIA]Check out the discussion at 35:25
I'm not sure at all that "Negotiation Free" is the way to go - certainly not for most dealers. I do think radically reducing the amount of negotiation, both in terms of percentage of deals negotiated, and the size of the negotiated discounts makes perfect sense.
This does require pricing cars "to market" and not starting your negotiation at MSRP. This dealer was able to transact 70% of his new car deals at his asking price while increasing volume and PVR.
[MEDIA=youtube]Q1odfRG2ZQ0[/MEDIA]
Check out the discussion at 35:25
