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I find this fascinating.


One Price must not be a solution, one price must be a way. As a dealer, you can choose which way you want to run your business... this becomes a problem when you chase unicorns and you decide to change to one price because someone else is doing well with it.To me, its no different when you change your marketing to copy another dealer just because they outperform you.


The leaders and their vision is what ultimately make either one of the ways a success.