• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Lexus Sets the Price and That's the Price.


"Lexus revealed last week that it is launching a multicity dealer pilot program for "non-negotiation" retail sales. Throughout 2016, 12 of the luxury brand's 236 U.S. dealers will try to sell vehicles at set prices that will make customers happier -- Lexus hopes -- while still allowing the retailers to make money."


Full article


Check out this thread, too. Here, we were talking about training the dealership on making a one price, no haggling work. Sure, you can say you have a one price store - but HOW does that work?