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I don't know.. they're not going to force it onto the rest of the dealers, they just want to try it. This experiment could give them great insight into their pricing, dealer network, regional variances, etc. I'm a big fan of OEMs at least putting in the effort to gather data about their customers and dealer network. Look how many people on here who run dealerships or work with them every day and they can't all agree on whether one price makes sense or not - I don't believe we have enough information to make a consensus and I haven't even looked at it from the perspective of luxury brand vs entry level.

As for Scion, I like their business model and haven't seen it fail yet but I'm keeping a close eye on what they're doing with Subaru, Toyota internationally, etc.