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Every SUCCESSFUL one-price store I've ever seen has one thing in common - Commitment. As [USER=7]@JoePistell[/USER] said, this requires a cultural change, a change that's hard to accomplish in a "market test". But as Joe went on to say, customers are looking whats best for them; some customers are looking for the best possible deal, while other customers prioritize saving time and reducing aggravation higher.