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Lexus knows that luxury entry levels shoppers are a key to growth. They also heavily rely on repeat lease retention. Testing things in the hopes that they can refine consumer pain points and develop PR around it is a very smart move. It may not be as cool as a hover board but there is a real method to the madness here.JC Penney rolled out fixed pricing after they were killed by Google when cheating for results. They were desperate.Lexus is testing in a position of strength. It is a risk but just might be worth the reward.
Lexus knows that luxury entry levels shoppers are a key to growth. They also heavily rely on repeat lease retention. Testing things in the hopes that they can refine consumer pain points and develop PR around it is a very smart move. It may not be as cool as a hover board but there is a real method to the madness here.
JC Penney rolled out fixed pricing after they were killed by Google when cheating for results. They were desperate.
Lexus is testing in a position of strength. It is a risk but just might be worth the reward.
