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ReyRey CRM user here.


Best ever tip to improve CRM use is to have a User Interface (UI) that is not from mars.... ahem, sorry.  Let me reword that.


Best ever tip to improve CRM use is to have a UI that engineered around the sales reps needs and common sales reps skill set. 


In the case of Reynolds CRM, it has all this horsepower, but the UI is not user intuitive what so ever. So I have confused sales reps that just peck at buttons to try to "satisfy the beast". Marketing reports are not to be trusted (Garbage in - Garbage Out).