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Make the CRM easy to use and provide massive benefits for doing so.Kinda obvious, but that's the true answer.Another more detailed answer: Make it easy for the mid-level managers to use and the salesmen under them won't dare bad mouth it. The problem I'm having with <INSERT UNNAMED VENDOR> is management bad mouths it and then the salesmen pick up the vibe and refuse to use it correctly because they're just going with the flow. (plus its easier to not use it even if it effects the pay check in the long run)
Make the CRM easy to use and provide massive benefits for doing so.
Kinda obvious, but that's the true answer.
Another more detailed answer: Make it easy for the mid-level managers to use and the salesmen under them won't dare bad mouth it. The problem I'm having with <INSERT UNNAMED VENDOR> is management bad mouths it and then the salesmen pick up the vibe and refuse to use it correctly because they're just going with the flow. (plus its easier to not use it even if it effects the pay check in the long run)
