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and... to put a critical eye on CRM, surely CRM sells more cars, but what is the lift?  On email leads, with a pathetic 5-6% email closing ratio, does the $1,500-$2,500 p/mo really sell MORE cars?   What of phone leads? The CRM phone call yield requires a well trained sales force to create the record.  Compare incoming call volume vs CRM phone call counts.


CRM vs No CRM, asked another way, if NADA net profit per used vehicle retailed is ~$100  and a CRM cost of $1500 per month, does CRM pay for itself with 15 MORE sales per month?



Startups aimed at this:

[USER=2]@Alex Snyder[/USER] <--- better emails = higher closing rates

[USER=649]@Todd[/USER] smith <---- better CRM is cheaper, simpler, smarter.