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Simple! Get managers to use the damn tool and the rest of the staff will follow! We can talk about how old the tools are and how bad they suck and this and that. Why do we expect a sales rep to actually care about the data they put in the tool and to use the tool correctly if their direct manager doesn't care? From what I can tell, thats the core item that hasn't changed over the past nine years. If management doesn't put an emphasis on it, the reps damn sure won't.